To anybody who is in high-tech sales or who might be shopping for a solution since the pandemic started, it obvious that trying to build a relationship and make an informed decision is difficult when you can't travel to meet your vendor/customer. As a result, companies are looking for new ways of doing things in the pandemic. Enter Geek Plus, with their new virtual showroom.
If you're like me, you are likely are suffering from webinar-burnout. Webinars remain a great tool for communication, but you've likely become overwhelmed with all of the vendor-sponsored webinars. On top of that, all of the tradeshows since the spring time have cancelled their in-person events. Many have replaced their live events with virtual tradeshows. I know, because I have attended many of these virtual events. It's been a hit or miss experience at many of them.
Geek Plus Goes Virtual With A New 3D Showroom
Geek Plus is one of the market leaders who have just launched a new online, virtual, 3D showroom. Geek Plus has the advantage of a large marketing budget, and when you look at this new online experience that they have launched, you'll see that it's a top-notch solution.
Localized Virtual Content for Every Market
The new virtual showroom runs in any browser. It loads fast and the navigation controls are obvious and easy-to-use. The showroom in localized to present content in your local language. The graphics are top-quality and as you wander around the room, you can view videos of all of the Geek Plus products and you can download whitepapers, spec sheets and other documents.
I had the chance to talk to Geek Plus content developer Fanny Hernmarck, who was one of the leaders for the project. Fanny is proud of the innovation that Geek Plus is demonstrating with the new sales tool, and the project was an opportunity to delivery content in a new way to help bring awareness and to educate potential buyers. Geek Plus has already populated its market brochures and website with high fidelity, custom 3D graphics. Use 3D graphics to illlustrate how AMRs function in warehouses helps customers to imagine the robots operating in their own facilities.
Are Virtual Showrooms The Future?
The virtual showroom is definitely a new idea, at a time when the market is looking innovation not only in solutions, but in new ways of building and maintaining business relationships. We expect other high-tech companies to follow with similar, virtual experiences for their customers. We also expect innovation to happen in the marketing, sales and CRM tools market as more companies demand cutting edge experiences like the Geek Plus Virtual Showroom.