March 3, 2020
Seegrid today announced the rebranding of the company, along with the launch of a new logo and a new website. The new logo will be core to their new branding and will be on display at their MODEX booth next week. Starting now, all new Seegrid AMRs will be fitted with the new logo.
As shown in Figure 1 above, the new Seegrid logo is an evolution from their prior logo. To initiate the rebrand process, the company conducted in-depth research, meeting with several internal and external sources in an effort to capture the true essence of the brand. Through the analysis, two consistent themes emerged as key differentiators within the market — the integrity of the company's trusted solutions and the passion for customer success from Seegrid’s expert-level team.
On the design level, the intention of the new logo is to symbolize a company that is both innovative and approachable. Here at the Mobile Robot Guide, we think that the new logo definitely is a cleaner and more modern look.
According to Seegrid CEO Jim Rock, “Our rebrand initiative represents a major milestone in Seegrid’s growth trajectory. Always true to our core values, we’ve continued to strengthen Seegrid’s solid foundation by offering the best products while also providing an unmatched level of service and support to bring our customers’ vision to life. Today, our new brand reinforces our commitment to innovation, but also captures the human element of our strong, supportive, and dedicated team of experts.”
A New Cleaner Website Template and Structure
The new website does a much better job of organizing and communicating their product offerings. Customers will be able to quickly find Seegrid offerings by industry or application, and then quickly get to an understanding of the capabilities of Seegrid solutions.
“We have strong advocates within our customer base because our team is truly passionate about improving the quality of work and life for our customers by moving material as safely, effectively, and efficiently as possible. We are proud to lead the way in a rapidly evolving industry, and our new branding illustrates how far we’ve come,” stated Rock.
You can also learn a more about Seegrid on the Mobile Robot Guide Vendor page